12 April 2007

The Ousting of Imus

Don Imus has been canned. After a career of being incredibly offensive, the public finally had enough after Imus called the Rutgers women's basketball team a bunch of "nappy-headed hos". After an initial punishment of two weeks suspension, CBS finally decided to pull the plug on Imus in the Morning.

My question is why the change. Don't get me wrong. I'm glad to see him go, as he is possibly the only talking head (well, disembodied voice) who is a bigger jerk than Bill O'Reilly. But honestly, what made CBS change its mind? Executives claim that it's because his remarks were inappropriate (that's been obvious for a while) and harmful to the young black female community. This is, of course, true. But did it take them that long to realize it? Why not just fire him from the get-go? Public outcry? Or corporate outcry?

The first headline I saw this morning when I checked my mail and news was that Imus was losing sponsors. Again, as he should. But why does it take advertising losses for corporate executives to realize that what's wrong is wrong?

Rock on.